Ep. 119 – Concentrate Your Time on Building Your Own Brand – with John McCoy

Build Your Own Brand

“Time is the most precious asset that I have. And I decided that my time needed to go into building my own brand, not their brand. Numero uno comes first.”
John McCoy

In this episode, John McCoy and I discuss creating content and building your own brand.

John McCoy is a freelance blogger and owner of JustEnoughSEO.com. John was on Ep. 75 – How to Reinvent Yourself as Freelancer.

Listen on your fave Podcast app:

Thriving The Future Podcast on iTunes/Apple Podcast

Thriving The Future Podcast on Spotify

Surfer SEO app (and most SEO tools) prod you to game the search engines by keyword stuffing and doing things that make it machine readable but not user friendly.

As John says in his pinned tweet:

“You are creating content for human beings and optimizing it for machines. Don’t forget who you are writing to.”
John McCoy

We share our takes on ChatGPT one year later: You can easily tell that something is written in ChatGPT or other AI tools. It either talks around the topic, or it is overly effusive and the emotion is contrived and not believable.

Tip: If you can write well, you can outdo AI. There is an ever-increasing market (at least for now) for human written content. Many blogs are selling the fact that their content is written by humans rather than machines.

“If you are worried about AI taking your job, maybe you should spend your time getting better at what you do.”
John McCoy

And many more tips on SEO and optimizing your content.

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What I really liked:

The Backyard Forest Garden e-book
Agroforestry
Restoration Agriculture: Designing Your Perennial Farm presentation from Permaculture Voices by Mark Shepard
Permaculture Thorns, A Book About Trying to Build Permaculture Community, by Paul Wheaton.
Plus 2 books by Nicole Sauce.